I have a website but I am not getting customers, Do I need SEO?
Yes, you need SEO - After creating your basic website (online presence), the next big thing is getting customers online to patronize your product or services. The magic of getting traffic to your website on the internet is through paid advertising or SEO. A lot of people opt for paid advertising using google adwords, facebook marketing and other channel but this runs into huge advertising budget, weekly, monthly, quarterly and yearly. But smart business owners adopt the SEO options to make continuous revenue from time to time.
OK so how does SEO works?
Here is a head start to understanding SEO: What would you do if you wanted to find a piece of information—a product, service, statistics or fact? You would immediately go to your search engine (Google or Yahoo), enter a term or phrase, and click for results. Within a few seconds, the information would be at your fingertips. A reference to thousands of pages would come into sight, and all you'd have to do is to scan through those results, click on the desired page and extract what you want.
Search engines software uses powerful algorithms to find and collect information from websites across the web. The information is a keyword or phrase that is analyzed against the content of the web page, its URL, the code that makes it up, and links to and from it. This information is indexed and stored in the database. When you browse for information, the search engine will examine what it has stored in the back-end data and retrieve results that match the search term the user has entered. Crawlers, spiders or web robots are the agents who collect information about the web page from your website.
OK now if I install SEO on my website what are the benefits? Give an example
If your website is fully optimized by the search engines, when a keyword about your product or service is searched on Google, your website will be triggered to appear on the first page of the search engine result pages. This is the free traffic that comes to your website daily, who will buy your product or patronize your service. For example, Shade is the CEO of tokunbocars.ng, she is a car dealer, imports cars from the USA and seeks to sell to millions of Nigerians. Shade employed the services of Hostnownow to host her website, bought an SEO Gold plan to fully optimize her site, gets free traffic from Google as people are constantly searching where to buy 'tokunbo cars'. Between 300 - 500 Nigerians visit tokunbocars.ng daily(Verified) without paid advertising. Shade gets huge sales daily, weekly, and monthly as her website is visible to Nigerians.
If I opt for the SEO plans with HostNowNow, educate me on what each module does?
Google & Bing Webmaster Tools Setup: Webmaster tools are meant to narrow the gap between webmasters and search engines and it is the only real channel of communication between you and the search engine giants. It is therefore necessary to register your web site in both Google and Bing webmaster tools.
Sitemap Creation: The goal of this website is to let you: Create an XML sitemap that can be submitted to Google, Bing and other search engines to help them crawl your website better. Create a Text sitemap to have a plain list of all your pages. Generate an HTML site map to allow website visitors to easily navigate on your site.
Robots.txt Creation / Analysis: The robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.
Title & Meta Tags Optimization: Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A page's title tag and meta description are usually shown whenever that page appears in search engine results.
SEO keywords(Research) are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines ``speaks the same language`` as its potential visitor base with keywords for SEO that help connect searchers to your site.
Mobile Site Optimization: Search engine loves mobile responsive websites, it is the process of ensuring that visitors who access your site from mobile devices have an experience optimized for the device. Every year people spend more and more time on their mobile devices and tablets, but many websites still aren't designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you're not inadvertently turning mobile visitors away.
Page Speed Analysis & Optimization: Because of hardware and connectivity issues, page speed is even more important for mobile users than desktop users. Beyond optimizing images, you'll want to minify code, leverage browser caching, and reduce redirects. A page speed optimized website is given priority in search engines.
Google Analytics: Google Analytics is the most popular tool you can use to measure those visitors. You shouldn't use a tool because it is popular, though. Google's tremendous cloud infrastructure allows them to rip through very large data sets rather quickly. You want to use data to make informed business decisions.
Google Local businesses listing: For years businesses have used phone books to put themselves on the map so they're visible when a consumer needs to look them up. ... Google refers to its local business listing platform as Google My Business. The resulting Google My Business listings include a business' name, address, phone number and website.
Hostnownow certified SEO experts will integrate these modules on your website for best search presence on the search engines
How long does my SEO plan takes to start seeing results?
It takes a minimum of 72 hours to 1 week for activation and full crawling and indexing of your website.